Works About Contact

UX Designer • Rotterdam, NL

Creating cohesive,
impactful digital
experiences

Expert in Figma and Design System Governance. I bridge technology, design, and commercial value to craft meaningful user experiences at scale.

Works

About

I design digital experiences that bridge technology, business, and people.

Strategic User Research Design System Governance Cross-Functional Alignment Figma Expert Data Analysis
Experience
2022 — Now
Opgroen (Aon Netherlands) UX Designer — B2C e-commerce, UX governance, design strategy.
2021 — 2022
Signify N.V. Visual & UX Designer — Philips Hue training app gamification.
2020 — 2021
ByteDance Ltd. UX Researcher — User personas and publicity strategy.
2019 — 2020
Philips China UX Designer — Field research and UX artifacts.
Education
2020 — 2022
TU Eindhoven Master of Science — Industrial Design
2015 — 2020
Tongji University Bachelor of Engineering — Industrial Design
Skills & Tools
Design Strategy System Thinking User Research A/B Testing Story Telling Figma Adobe Suite Data Analysis Journey Mapping
Philosophy

A designer's value lies in actively defining problems to reach maximum strategic value. I combine rationality with aesthetics, appreciating the wabi-sabi philosophy: finding beauty in simplicity.

Contact

Open to opportunities and collaborations.

yutingwei0520@gmail.com
LinkedIn ↗ +31 623 986 820